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I have an ecommerce website, and I would like to create clusters of users based on a list of products they have purchased. So each user has a list of purchases like: [Baseball bat, Jumprope, Crayons]. What is the best way to cluster users around what they have purchased to better customize emails and website content? I am not a professional machine learnist so if you can explain in laymen's terms I would be grateful! |
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I would start checking the simple methods first, and go from there if that doesn't solve your problem. ...for unsupervised clustering I would first try the K-mean or with the KNN for the supervised case (although the latter is not specific clustering method ). both are very basic and implemented in many languages such as Matlab Python and so forth |
